When preparing for a bulk mailing, what is an important consideration?

Ensuring mail pieces are identical is crucial when preparing for a bulk mailing because uniformity helps streamline the mailing process. When all mail pieces are the same in terms of size, weight, and format, it facilitates easier sorting and processing by postal services. This consistency can lead to efficient handling, potentially lower postage rates, and a more professional appearance. In bulk mailing, variations in mail piece design, size, or weight can complicate logistics and lead to increased costs and delays.

While choosing the cheapest option might seem like a priority, it's essential to balance cost with quality and effectiveness. Sending to only one recipient is contrary to the concept of bulk mailing, which focuses on reaching multiple recipients, and using colored paper may add unnecessary costs without enhancing the effectiveness of the mailing campaign.